| Top > News > 2006 > June > 22 Jun 2006 |
Online Casino Advertising Finally Takes to the Air |
| After a similar deal fell through for Bodog online casino, Mansion online casino group has finally closed an advertising deal whereby their name will be branded on the side of an aircraft. Mansion online casino group has managed to pull off a six digit advertising deal with Flybe, one of Europe’s low cost airlines. The deal means that Mansion online casino’s logo will be branded on one of Flybe’s jet aircraft for a period of no less than two years. Bodog online casino group had tried to close a similar deal a few months ago with a Las Vegas based aircraft company, but the deal fell through at the last minute due to legal issues. The aircraft deal came just in time for the World Cup fever during which Flybe will be chartering extras flights around Europe. The online casino’s logo will be proudly displayed on the aircraft’s World Cup charter flights, and thereafter on its scheduled services now encompassing 108 stops, 40 airports and spanning 7 countries. The official launch was made on the 10th of June on a flight from London to Frankfurt in time for the World Cup opening. The online casino invited media heads, sports officials, VIPs and special guests to join on the whirlwind and exciting flight. The invitation was also sent to all of the online casino’s members to join a competition to win place on the flight – and fifty lucky winners did. The Flybe jets were decorated with Mansion online casino group’s red and black symbol and will be seen by over 5 million people who use Flybe per annum. In addition to the aircraft branding and World Cup flights, the online casino group will also be reaching out to millions of Flybe passengers through onboard and executive lounge promotions and other branded paraphernalia. |
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