| Top > News > 2006 > March > 21 Mar 2006 |
New Online Casino Products for Europeans |
| Several of the most prominent names in the online casino industry are turning their focus away from the U.S. market, choosing instead to target the European market. Online casino gaming has experienced a sharp increase in popularity since the poker craze reached European shores from the U.S. In order to appeal to the European market, many online casino firms have taken the bold step to release new products sporting a local flavor. One online casino firm already reaping the benefits of its decision to market specifically to European members. The game of 32 card poker has proven a huge hit with the firm’s online casino fans in Sweden. While the game is a traditional card game, the online casino firm’s decision to modify it for the local market has proven a successful one. The game has seen increased revenues of over 14 percent since the casino decided to market it as a game of choice for Swedish casino fans. Other online casino firms have quickly learned that marketing locally increases local membership. Several Gibraltar based operators have enjoyed success in the United Kingdom after cultivating a British image for their online casino poker sites. Others have capitalized on the increased interest in bingo and roulette, choosing to provide European versions of both games to replace the customary American games. |
Copyrighted 2005 © Bet At USA. All rights reserved.